Ford required a 30 second television commercial and also smaller social media videos. This production was for the new Ford Edge and has just been released. We were so chuffed to be part of it. It was shot in the mid summer of Dubai (ouch!). The production took four very long days and nights in the 45 degrees of Dubai’s summer (check out Oliver’s Instagram Video112views8comments), not to mention the extremely tight turnaround required from concept to TV. The producers really had to pull all the stops to get this job done in time. The project was Produced by Independant Productions, a local Dubai Film production company and we were very happy to shoot their BTS video (Behind-the-scenes) which can be found in our recent portfolio soon, inshallah. The advertising agency responsible for Artistic Direction was Y&R. A lot of creative minds on set!

The Television Commercial itself

The Social Media Videos