The luxurious villas on RAK Properties Bermuda development are quite stunning. Private sand beaches and deep blue water fringe the purpose built island just offshore from the existing development. To elevate these properties to the most desirable in RAK we worked in collaboration with Zaman, a leading creative agency in Dubai. We created a launch campaign that focused on glamour and luxury lifestyle far more than it did on bricks and mortar (and marble kitchen tops).
We sourced and selected the models, wardrobe, crew and two photographers and set up the villa for its first public exposure. Then the direction was to create fashion cover quality images that would seize attention and disrupt the real estate scene.