Great ways to use video in your social media campaign. Our latest collaboration with Ogilvy (ogilvy.com) and Electric Lime Productions (electriclimeproductions.com), we were involved on-set shooting the BTS and Stills for Lenovo’s Social Media Advertising. Emiliano Arganaraz shot the behind-the-scenes video and Oliver Doran shot the stills used on Bill Boards and also Social Media. … Read More
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Don’t underestimate the power of the viral video format. Broadcasting is dead! Ensure your clients know the value of google ratings, brand recall, their ‘voice of authority’ in the market and the massive exposure possible. Get the content right. Be creative; think outside of the box. Think catchy. Think new. Think ‘cultural capital’. Stage the … Read More
1) Why social media campaigning? “People are increasingly moving from TV to Internet. There is a transition going on, moving from crappy TV and broadcast to streamed content. Vimeo and video streaming sites is ranking up, in combination with google being God at this point. There is a platform there for idiots like me to … Read More